Discuss how the principles of Gandhian ethics can be applied in the context of contemporary public service?
Model Answer Ethical considerations play a crucial role in shaping how public relations (PR) is managed in private organizations. By promoting transparency, fairness, and respect for human rights, ethical practices not only build trust with the public but also strengthen the organization's reputatioRead more
Model Answer
Ethical considerations play a crucial role in shaping how public relations (PR) is managed in private organizations. By promoting transparency, fairness, and respect for human rights, ethical practices not only build trust with the public but also strengthen the organization’s reputation.
- Transparency and Truthfulness
Organizations must be open and truthful in their communications, ensuring that the public receives accurate information. This is vital for maintaining credibility and consumer loyalty. For example, the company behind Dolmio and Uncle Ben’s sauces disclosed high salt and sugar content, advising consumers to consume their products in moderation (source: case examples). - Privacy and Confidentiality
Protecting consumer privacy is essential. Brands like Apple are recognized for their commitment to safeguarding personal data, while failing to do so can harm a company’s image, as seen with Zoom’s privacy breaches (source: case examples). - Respect for Diversity and Inclusion
PR efforts should reflect inclusivity and cultural sensitivity. Hindustan Unilever’s Code of Business Principles highlights the importance of equal opportunity and respect for human rights in its operations (source: company policies). - Avoiding Manipulation
Ethical PR avoids deceptive tactics. The Satyam scam exemplifies the damage caused by unethical manipulation of information (source: case examples).
In conclusion, ethical considerations directly influence how PR is executed, ensuring that it aligns with public expectations and legal standards, thus promoting long-term success.
See less
Imagine you're working in a customer service role where you frequently deal with frustrated and demanding clients. One day, you encounter a particularly customer who is upset about a product issue that was beyond your control. Initially, you feel defensive and find yourself becoming impatient withRead more
Imagine you’re working in a customer service role where you frequently deal with frustrated and demanding clients. One day, you encounter a particularly customer who is upset about a product issue that was beyond your control. Initially, you feel defensive and find yourself becoming impatient with the customer’s demands.
However, you pause and remind yourself of the ethical principle of empathy and respect for customers. You decide to change your attitude by actively listening to the customer, acknowledging their frustration, and focusing on finding a solution rather than defending yourself or the company.
By adopting this empathetic attitude, you manage to calm the customer down. You genuinely apologize for the inconvenience caused, assure them that you understand their frustration, and promise to look into the issue personally. You go above and beyond by offering a sincere solution that addresses their concerns.
This shift in attitude upholds your ethical standards by prioritizing customer satisfaction and respect. Instead of escalating the situation or dismissing the customer’s concerns, you chose to empathize and find a resolution that satisfied both parties. As a result, the customer appreciates your effort and leaves with a positive impression despite the initial problem. Moreover, your colleagues notice your ethical approach and teamwork, reinforcing a culture of customer-centric values within the organization.
In summary, changing your attitude to align with ethical principles of empathy and respect not only diffused a potentially difficult situation but also strengthened relationships and enhanced customer satisfaction, ultimately benefiting both the customer and the company.
See less