Digital marketing is the practice of promoting and selling products or services using online platforms and technologies. It encompasses a wide range of strategies and tactics aimed at reaching and engaging a target audience through various digital channels such as search engines, social media, email, and websites. By leveraging tools like search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and social media campaigns, digital marketing seeks to drive traffic, increase brand awareness, and generate leads or sales. This field also involves analyzing data to measure the effectiveness of campaigns, understand consumer behavior, and optimize marketing efforts for better results. Ultimately, digital marketing helps businesses connect with their audience in a more personalized and interactive way, making it an essential component of modern business strategies.