To measure the success of a digital marketing campaign, organizations should track a combination of the following key metrics:

1. Website/Landing Page Metrics:
   • Sessions/Visitors: The number of users who visit the website or landing page.
   • Bounce Rate: The percentage of users who leave the website or landing page after viewing only one page.
   • Time on Site/Page: The average amount of time users spend on the website or a specific page.
   • Pages per Session: The average number of pages viewed per user session.
2. Lead Generation Metrics:
   • Leads Generated: The number of visitors who have submitted a form, signed up for a newsletter, or taken another desired action.
   • Lead-to-Customer Conversion Rate: The percentage of leads that convert into paying customers.
   • Cost per Lead: The cost of acquiring each new lead.
3. Engagement Metrics:
   • Click-Through Rate (CTR): The percentage of users who click on a specific link or call-to-action.
   • Social Media Engagement: Metrics like likes, shares, comments, and follower growth on social media platforms.
   • Email Open and Click-Through Rates: The percentage of email subscribers who open and interact with the email content.
4. Sales and Revenue Metrics:
   • Return on Investment (ROI): The ratio of the net profit generated from the campaign to the total investment.
   • Revenue Generated: The total revenue or sales attributable to the digital marketing campaign.
   • Customer Lifetime Value (CLV): The estimated value of a customer over their entire relationship with the business.
5. Reputation and Brand Metrics:
   • Sentiment Analysis: The overall positive or negative sentiment expressed by customers and audiences about the brand or campaign.
   • Brand Awareness: Measures of how familiar the target audience is with the brand or campaign.
   • Net Promoter Score (NPS): A metric that gauges customer loyalty and the likelihood of referrals.