Influencers are becoming major social change agents as a result of social media’s recent explosion in use. Provide examples when you talk about them. Draw attention to the ethical concerns as well. (Answer in 150 words)
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A social media influencer is someone with significant influence over online followers. He/she is an individual who has built a large and active audience on online platforms like Instagram, TikTok, Twitter, etc. An influencer is someone who has developed a trustworthy online presence and can share his/her opinions, which will encourage his/her followers to make a decision.
Influencers have become an important agent of change in the society in the following ways:
The ethical issues involved in this regard are:
Though there are ethical issues involved due to the rise of social influencers, some influencers are also promoting positive environmental ethics, supporting noble causes, and bringing about positive changes in society. There is a need to bring about better regulations for the content posted on online platforms to ensure greater responsibility and accountability of social influencers.