The most serious offense with regard to the privacy of the individual is the unauthorized acquisition of personal information. This means that the users must have full of control for their information as well as how it can be utilized.

In fairness, although some have indicators of truthfulness about their methods that, honestly, range from dismal to nonexistent, the same cannot be said about another key area: There is a total absence, as well, of truthful disclosure with respect to what they do with their data collected from their users for purposes of targeted advertising. A significant violation of the expectations of the users for companies;.

-Possibility of Manipulation: Adverts linked to users may exploit the loophole so as to make self-serving decisions, in a way that is not beneficial to the users.

-Questionable Morality: Callous and non-indicated collection and use of personal data raise questions concerning justice, freedom, and likelihood of discrimination.

These include the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) and so many others; these laws state that the organization needs to seek permission before it can collect and use an individual’s personal information to deliver personalized ads.

Transparency and Control: The practice should declare on the acquisition and uses of its data with respect to users and the latter should be given full freedom to turn off those targeted advertisements.

-Data Minimization: The relevant authorities should advise companies to gather and employ customer data in its barest form sufficient to serve its advertising function.