The lack of adequate recognition for Olympic winners in India stems from several factors. Firstly, cricket’s dominance in Indian sports culture overshadows other sports. The immense popularity and commercial success of cricket divert media attention, sponsorship, and public interest away from Olympic sports. Consequently, athletes from other disciplines often struggle to gain visibility and support.

Secondly, systemic issues in sports administration contribute to this problem. Bureaucratic inefficiencies, lack of transparency, and inadequate infrastructure hamper the development of Olympic sports. Athletes frequently face challenges in accessing quality training facilities, coaching, and financial support, which affects their performance and recognition.

Moreover, societal attitudes play a role. Sports other than cricket are often not seen as viable career options, leading to less encouragement for young talent to pursue them seriously. This lack of grassroots support results in fewer success stories that could inspire wider recognition and change perceptions.

While there have been improvements in recent years, with some athletes receiving significant rewards and accolades, the overall ecosystem still falls short. Comprehensive reforms in sports governance, increased investment, and a broader cultural shift towards valuing diverse sports are necessary to ensure that Olympic winners in India receive the recognition and support they deserve.