Despite the fact that artificial intelligence (AI) has the power to drastically alter and upend our world, Al can be a positive force for humanity if it makes the correct moral decisions. Talk about it with examples.(Answer in 150 words)
Model Answer Ethical considerations play a crucial role in shaping how public relations (PR) is managed in private organizations. By promoting transparency, fairness, and respect for human rights, ethical practices not only build trust with the public but also strengthen the organization's reputatioRead more
Model Answer
Ethical considerations play a crucial role in shaping how public relations (PR) is managed in private organizations. By promoting transparency, fairness, and respect for human rights, ethical practices not only build trust with the public but also strengthen the organization’s reputation.
- Transparency and Truthfulness
Organizations must be open and truthful in their communications, ensuring that the public receives accurate information. This is vital for maintaining credibility and consumer loyalty. For example, the company behind Dolmio and Uncle Ben’s sauces disclosed high salt and sugar content, advising consumers to consume their products in moderation (source: case examples). - Privacy and Confidentiality
Protecting consumer privacy is essential. Brands like Apple are recognized for their commitment to safeguarding personal data, while failing to do so can harm a company’s image, as seen with Zoom’s privacy breaches (source: case examples). - Respect for Diversity and Inclusion
PR efforts should reflect inclusivity and cultural sensitivity. Hindustan Unilever’s Code of Business Principles highlights the importance of equal opportunity and respect for human rights in its operations (source: company policies). - Avoiding Manipulation
Ethical PR avoids deceptive tactics. The Satyam scam exemplifies the damage caused by unethical manipulation of information (source: case examples).
In conclusion, ethical considerations directly influence how PR is executed, ensuring that it aligns with public expectations and legal standards, thus promoting long-term success.
See less


See less