I want to know the thoughts of people who are starting their own business. Many startups don’t put importance in branding keeping it at the last of their marketing funnels, I would like to know the main reasons for it.
Small businesses and startups can prioritize cybersecurity with limited resources by adopting several cost-effective strategies: Employee Training: Conduct regular cybersecurity training to educate employees on recognizing phishing emails, using strong passwords, and following best practices for datRead more
Small businesses and startups can prioritize cybersecurity with limited resources by adopting several cost-effective strategies:
- Employee Training: Conduct regular cybersecurity training to educate employees on recognizing phishing emails, using strong passwords, and following best practices for data protection.
- Use Strong Passwords and Multi-Factor Authentication (MFA): Implement policies requiring strong, unique passwords for all accounts and enable MFA to add an extra layer of security.
- Regular Software Updates: Ensure all software, including operating systems, applications, and antivirus programs, are kept up to date to protect against known vulnerabilities.
- Data Backup: Regularly back up data to secure, offsite locations. This ensures data can be restored in case of ransomware attacks or data loss.
- Firewall and Antivirus Protection: Install and maintain a reliable firewall and antivirus software to protect against malware and unauthorized access.
- Secure Wi-Fi Networks: Use strong encryption for Wi-Fi networks and regularly change passwords to prevent unauthorized access.
- Limit Access: Implement the principle of least privilege, ensuring employees only have access to the data and systems necessary for their roles.
By focusing on these key areas, small businesses and startups can create a robust cybersecurity foundation without significant financial investment.
See less
Brand is highly synchronize with the concept of a corporate image as a vehicle for conveying information on values and positions in the market. Innovative branding campaigns featured in the current case studies promote stakeholder engagement and organizational objectives. 1. Dove's "Embracing Real BRead more
Brand is highly synchronize with the concept of a corporate image as a vehicle for conveying information on values and positions in the market. Innovative branding campaigns featured in the current case studies promote stakeholder engagement and organizational objectives.
1. Dove’s “Embracing Real Beauty” Campaign:-
In turn, Dove decoded the set conventional social norms appealing to the desirability of diversity and inclusion. Its creatives urged consumers to embrace who they were; consumers and the masses reciprocated this and became brand loyal. In engaging with cultural movements and talking about issues at hand, the product was no longer just the cosmetic within the soap, but power in a bottle.
2. Coca-Cola’s “Create Real Magic” Campaign:-
Coca-Cola applied generative AI in order to create creativity with the targeted audience. The campaign was mutual incooperation between users to create art using AI and equal ownership and creativity. This campaign informed audiences of the brand’s Coca-Cola capacity to expand into emerging technologies and also introduced everyone to the brand itself.
3. Barbie’s Multi-Industry Collaborations:
In more details, the Barbie movie utilized collaborations for branding essence in experiential campaigns. It could be through series of products surrounding that particular theme, a chain of hilarious, unique and retweetable tools or a ‘Malibu Dreamhouse’ advertised on Airbnb. This multifaceted strategy Barbie has been able to maintain cultural sensitivity and even gain attention in different generations and industries.
4. Meesho: Rebranding Activities
An Indian e-commerce company that is called Meesho recently developed a humorous, value-oriented brand image that was meant to be rather liberal. To this new identify it reflected its commitment in meeting a diverse audience base as envisaged in its vision of being a one-stop shop for Indian consumers.
These examples demonstrate that good branding invites the right values as regards the changes in consumer attitude or technology leverage along with engaged meaningfulness thus policy influencers/builders and businesses can learn a lot from such campaigns for steady relevance and distinctiveness in competitive market places.
See less