How is the increasing digital connectivity affecting traditional social structures in India post-2024?
Media representation refers to the depiction of individuals, groups or issues in various forms of media such as television, film, advertising, news and social media. It encompasses the frequency, accuracy and diversity of portrayals influencing public perception, attitudes and societal norms. MediaRead more
Media representation refers to the depiction of individuals, groups or issues in various forms of media such as television, film, advertising, news and social media. It encompasses the frequency, accuracy and diversity of portrayals influencing public perception, attitudes and societal norms.
Media representations have a significant impact on perceptions of aging, influencing how society views and treats older adults. Here are some key effects –
Negative media representation of aging perpetuates harmful stereotypes, reinforcing ageist attitudes. Examples include –
- Depicting older adults as frail, forgetful or dependent e.g. dementia ridden grandparents in movies .
- Portraying aging as loss of vitality and purpose e.g. retired characters feeling useless .
- Overemphasizing age related decline e.g. news focusing on cognitive decline.
- Underrepresenting older adults in leading roles or positions of power.
- Perpetuating ageist language and humor e.g.over the hill jokes .
Positive media representation of aging challenges stereotypes, promoting a realistic and empowering view of older adulthood. Examples include films like “The Best Exotic Marigold Hotel” and “Book Club” showcasing vibrant, healthy and engaged older adults. These portrayals foster respect, empathy and inclusivity highlighting older adults contributions, wisdom and potential inspiring positive attitudes and societal change.
In conclusion,Media representation perpetuates harmful aging stereotypes, fueling ageism, marginalization and decreased self esteem. Challenging these narratives with diverse positive portrayals can promote inclusive attitudes by empowering older adults and fostering a more supportive society.
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Increasing digital connectivity in India is transforming traditional social structures in significant ways. As more people gain access to the internet and smartphones, especially in rural areas, the way communities interact, work, and socialize is changing. Communication and Social Interaction: SociRead more
Increasing digital connectivity in India is transforming traditional social structures in significant ways. As more people gain access to the internet and smartphones, especially in rural areas, the way communities interact, work, and socialize is changing.
Communication and Social Interaction: Social media platforms like WhatsApp, Facebook, and Instagram are now widely used across India. This has allowed people to stay connected with family and friends, even if they live far away. For example, a young person working in a city can easily video call their parents in a village, maintaining close family ties despite the physical distance.
Economic Opportunities: Digital platforms like e-commerce websites and online job portals are offering new ways for people to earn a living. For instance, a small business owner in a remote village can sell handmade crafts to customers across the country through online marketplaces like Amazon or Flipkart, which was previously impossible.
Cultural Shifts: The spread of digital media is also influencing cultural practices. Traditional forms of entertainment, such as folk dances and local festivals, are now shared online, reaching a broader audience. However, exposure to global content is also leading to a blend of traditional and modern lifestyles.
Overall, digital connectivity is reshaping India’s social fabric by bridging gaps, creating new opportunities, and fostering a blend of tradition and modernity.
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