Clearly social media has changed how we emotionally and physically express about athletes; self-promotion is likely to supersede group success. Here’s a summary.

Increased Recognition of the Athlete:

Direct Interaction With Fans: Social media gives an easy way for athletes to engage with the fans by sharing personal experience of training regimes and scenes. They do this to generate a sharper bond and augment the patrons’ devotion while also boosting the individual brands.

-Highlight Reels: It is possible to celebrate personal achievements in Instagram and TikTok, as well as in other social networks – stunning goals, stunts, or fantastic personal results. Some of them circulate widely as ‘highlight reels’ and the player is popular…

-Endorsement Deals: Influence turns to be fancy partnerships hence adding to the individual athlete’s wallet and to celebrity too.

Possible Disadvantages for Teams:

It also lifts personal visibility maylead to overlooking the combined input of the entire team to achieve such success.

-Internal Competition: Facebook and other social networks in fact prompt competition within a group of athletes who fight for individual attention and additional Internet fame.

Pressure and Expectations: Since the continuous update of new posts it is often stressful on an athlete attention hence the stress is dealt on the mental aspect of an athlete .

Important Considerations

-Sport Specific Differences: Regarding this it used to differ depending on the specific sport. As we’ve seen in sports like tennis or golf, individual achievement has come very naturally. However, team games as basketball, soccer etc they can average between individual heroism and the group heroism.

-Team Building Techniques: In teams and organizations, social media helps show team morale, unity and the process of achievement.