1. Chatbots for 24/7 Customer Support

AI-powered chatbots are capable of providing round-the-clock customer support. These virtual assistants can handle a variety of tasks, from answering simple queries to managing complex customer interactions.

Examples:

• H&M uses a chatbot on their website to help customers find products, check order statuses, and answer FAQs.
• Sephora offers a chatbot that provides beauty tips, product recommendations, and booking for in-store makeup tutorials.

2. AI-Driven Personalized Recommendations

AI algorithms analyze customer data to provide personalized product recommendations. These recommendations are based on previous purchases, browsing history, and even real-time behavior on the website.

Examples:

• Amazon employs sophisticated recommendation engines to suggest products to customers based on their past behavior and similar user profiles.
• Netflix uses AI to recommend movies and TV shows, which keeps users engaged and more likely to remain subscribers.