I want to know the thoughts of people who are starting their own business. Many startups don’t put importance in branding keeping it at the last of their marketing funnels, I would like to know the main reasons for it.
In our contemporary era, the mental health of our elders is of utmost importance. The rapid speed of change in modern society frequently leaves older persons struggling with depressive, anxious, and isolated sentiments. While useful, technological developments can also lead to a digital gap, furtherRead more
In our contemporary era, the mental health of our elders is of utmost importance. The rapid speed of change in modern society frequently leaves older persons struggling with depressive, anxious, and isolated sentiments. While useful, technological developments can also lead to a digital gap, further isolating people who are not comfortable using contemporary devices. This generation is deserving of our deepest regard and consideration, having made a substantial contribution to the establishment of our modern society. It is not only morally required, but also a societal need to take care of their mental health. Seniors frequently experience loneliness and social isolation, which can have a serious negative impact on their mental health. We can close the gap between the young and the old by encouraging intergenerational relationships, which will lead to mutual understanding and support. Including senior citizens in neighborhood activities, offering access to mental health services, and encouraging the use of technology to stay connected can significantly enhance their well-being. Furthermore, the wisdom and experiences of older adults are invaluable resources. By actively involving them in community roles and decision-making processes, we can empower them, giving them a sense of purpose and belonging. Prioritizing their mental health ensures a holistic, inclusive, and compassionate society where every generation thrives together.
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Brand is highly synchronize with the concept of a corporate image as a vehicle for conveying information on values and positions in the market. Innovative branding campaigns featured in the current case studies promote stakeholder engagement and organizational objectives. 1. Dove's "Embracing Real BRead more
Brand is highly synchronize with the concept of a corporate image as a vehicle for conveying information on values and positions in the market. Innovative branding campaigns featured in the current case studies promote stakeholder engagement and organizational objectives.
1. Dove’s “Embracing Real Beauty” Campaign:-
In turn, Dove decoded the set conventional social norms appealing to the desirability of diversity and inclusion. Its creatives urged consumers to embrace who they were; consumers and the masses reciprocated this and became brand loyal. In engaging with cultural movements and talking about issues at hand, the product was no longer just the cosmetic within the soap, but power in a bottle.
2. Coca-Cola’s “Create Real Magic” Campaign:-
Coca-Cola applied generative AI in order to create creativity with the targeted audience. The campaign was mutual incooperation between users to create art using AI and equal ownership and creativity. This campaign informed audiences of the brand’s Coca-Cola capacity to expand into emerging technologies and also introduced everyone to the brand itself.
3. Barbie’s Multi-Industry Collaborations:
In more details, the Barbie movie utilized collaborations for branding essence in experiential campaigns. It could be through series of products surrounding that particular theme, a chain of hilarious, unique and retweetable tools or a ‘Malibu Dreamhouse’ advertised on Airbnb. This multifaceted strategy Barbie has been able to maintain cultural sensitivity and even gain attention in different generations and industries.
4. Meesho: Rebranding Activities
An Indian e-commerce company that is called Meesho recently developed a humorous, value-oriented brand image that was meant to be rather liberal. To this new identify it reflected its commitment in meeting a diverse audience base as envisaged in its vision of being a one-stop shop for Indian consumers.
These examples demonstrate that good branding invites the right values as regards the changes in consumer attitude or technology leverage along with engaged meaningfulness thus policy influencers/builders and businesses can learn a lot from such campaigns for steady relevance and distinctiveness in competitive market places.
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