Media representation refers to the depiction of individuals, groups or issues in various forms of media such as television, film, advertising, news and social media. It encompasses the frequency, accuracy and diversity of portrayals influencing public perception, attitudes and societal norms.

Media representations have a significant impact on perceptions of aging, influencing how society views and treats older adults. Here are some key effects –

Negative media representation of aging perpetuates harmful stereotypes, reinforcing ageist attitudes. Examples include –

• Depicting older adults as frail, forgetful or dependent e.g. dementia ridden grandparents in movies .
• Portraying aging as loss of vitality and purpose e.g. retired characters feeling useless .
• Overemphasizing age related decline e.g. news focusing on cognitive decline.
• Underrepresenting older adults in leading roles or positions of power.
• Perpetuating ageist language and humor e.g.over the hill jokes .

Positive media representation of aging challenges stereotypes, promoting a realistic and empowering view of older adulthood. Examples include films like “The Best Exotic Marigold Hotel” and “Book Club” showcasing vibrant, healthy and engaged older adults. These portrayals foster respect, empathy and inclusivity highlighting older adults contributions, wisdom and potential inspiring positive attitudes and societal change.

In conclusion,Media representation perpetuates harmful aging stereotypes, fueling ageism, marginalization and decreased self esteem. Challenging these narratives with diverse positive portrayals can promote inclusive attitudes by empowering older adults and fostering a more supportive society.