Def:

Data mining is the process of searching and analyzing a large batch of raw data in order to identify patterns and extract useful information.

Today’s generation is completely relying in online sources, especially order to get any service or particular product they depend on the digital marketing

 it is where the digital marketing comes into picture

as there are large no of customers involved companies should understand the

behavior of the individual customer by observing a large no on data recovered

so that they can increase the sales and achieve profits and can focus on further expansions with brand recognition

Process of data mining:

• it is the process of analyzing large batch of raw of data and analyzing discern patterns and trends
• the data is collected and then stored in data warehouse
• custom application software sorts and organizes data
• then that data is placed in graphic format to be analyzed with human intervention
• data mining techniques include:
• association rules- finds the links in different information
• classification- uses predefined classes to assign objects
• clustering- same as classification, but it identifies the similarities in between objects
• decision trees- gives pattern in the form of linked tree
• neural networks- same as decision trees, uses the nodes as links4
• predictive analysis
• K-nearest neighbor

conclusion: it needs to follow the Digital personal data protection ACT, 2023 as it establishes a comprehensive framework for the Protection and Processing of Personal Data