Digital marketing promotes products, services, or brands through digital channels and technologies. It includes various strategies to reach and engage customers online. Key elements are:

1. **Search Engine Optimization (SEO)**: Enhancing website visibility in search results to capture organic traffic.
2. **Content Marketing**: Creating and sharing valuable content to attract and retain a target audience.
3. **Social Media Marketing**: Using platforms like Facebook, Instagram, and Twitter for product promotion and customer engagement.
4. **Email Marketing**: Sending targeted emails to nurture leads and retain customers.
5. **Pay-Per-Click (PPC) Advertising**: Paying for ads on search engines or websites, where advertisers pay per click.
6. **Affiliate Marketing**: Partnering with other businesses or influencers to promote products and share revenue.
7. **Influencer Marketing**: Collaborating with influencers to leverage their followers for brand promotion.

Digital marketing uses data analytics and digital tools to track and measure campaign effectiveness, allowing for real-time adjustments. This approach enables businesses to reach a global audience, personalize marketing efforts, and achieve higher engagement and conversion rates.