The British conquered other European and Indian rulers through different methods. Forts and strong palaces were built, and Indian soldiers (sepoys) were often employed. Rival rulers were made to fight against each other, this was a clever tactic known as an ‘divide and rule’. Unlike others, they had strong financial support and an organised administration. The British East India Company acquired vast territories. Great victories like Plassey and Buxar strengthened their power. Unlike the Portuguese, the British often adapted to local customs and gained confidence. Their main focus was on trade and later governance laid the foundation for their eventual domination.