Imagine I’m a tech entrepreneur tackling the global issue of food waste. Every year, tons of edible food go to waste throughout the supply chain, from farms to grocery stores to households. This not only impacts food security but also contributes to greenhouse gas emissions.

My solution would be a mobile application called “FreshLink.” It would connect consumers directly with local farmers and stores that have surplus fresh produce nearing its expiry date. Farmers and stores could post information about the type, quantity, and discounted price of the surplus food.

The app would leverage geo-location to show users nearby deals and allow them to purchase these discounted items for pick-up or delivery. This would incentivize consumers to buy fresh food at a reduced price while preventing perfectly edible produce from being wasted.

FreshLink would also integrate with recipe apps, suggesting delicious meals users can create with the discounted ingredients they purchase. Additionally, the app could partner with food banks or charities, allowing users to donate a portion of their purchase to those in need.

By creating a direct link between those with surplus food and those seeking fresh options at a good price, FreshLink could significantly reduce food waste while promoting sustainable consumption habits and potentially alleviating food insecurity within communities.