Social media significantly shapes political views and influences voting behaviour in several ways:

 Information Dissemination: Technology enables the quick propagation of political opinions and news, offering everyone access to an extensive variety of opinions.

Echo Chambers: When algorithms display material to consumers based on their past interactions, they produce echo chambers that deepen division by reiterating preexisting ideas.
Engagement and Mobilisation: Social media makes it possible for voters and politicians to communicate directly, in addition to aiding in the planning of demonstrations and grassroots campaigns.
Influence of Leaders: Through their backing and political comments,  celebrities, peers, and influencers—can affect public opinion and voting patterns.
Misinformation: Regardless of attempts to establish fact-checking procedures, the quick dissemination of misleading information has the power to influence opinions and choices.
Microtargeting: Focussing specific age groups with customised messaging and advertisements to appeal to their particular interests and concerns is a tactic used by political campaigns.
Voter Engagement: Social media initiatives to encourage voting as well as spread information about voter registration and election dates boost political involvement and turnout.
In general, social media circulates propaganda, microtargeting, opinion leaders, voter engagement, echo chambers, and information distribution to affect political opinions and voting behaviour.