Digital marketing encompasses a broad range of online strategies aimed at promoting products, services, or brands through various digital channels. This includes search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising and more. Its primary goal is to reach and engage with a target audience through the internet and electronic devices, utilizing data analytics and technology to optimize campaigns and measure effectiveness.

Affiliate marketing, on the other hand, is a specific subset of digital marketing. It involves partnering with individuals or companies (affiliates) who promote a business’s products or services in exchange for a commission on sales or leads generated through their marketing efforts. Affiliates use their own marketing channels, such as websites, blogs, or social media platforms, to drive traffic to the merchant’s site. The key component of affiliate marketing is performance-based compensation, where affiliates earn money only when their marketing efforts result in a sale or a desired action.

In summary, digital marketing is the overarching strategy for online promotion, while affiliate marketing is a specialized tactic within this realm that focuses on leveraging third-party partners to achieve marketing goals through a commission-based system.