Before directly indicating to the societal perception. It is necessary to thorough a light on the influence of Media .

Nowadays, we believe what we see , and we absorb what we observe.  Media is Key face to this factor. It has the capability to mould our perceptions via digital platforms .

The same in the case of ” Women” . The media representation of women plays such a crucial role in shaping societal perception and gender roles .

*In the case of stereotypes – 

If media portrays women in stereotypical roles such as homemakers, caretakers or as objects of desire. This can limit the boundaries of women.

*In the case of  Body Image –

Sometimes they are portrayed in indecent representation through advertisement, figure , paintings or any other manner which can bow the seeds of unusual desire and manipulate the minds of youth with the viewing of looking at women .[To  overcome with this , Indecent representation of women Act , 1986 was enacted by the government of India ] .

* Beauty standard – 

Unrealistic Beauty images has been set can be seen in the text book , social media and Tv ads generating racism in young minds . For example Fair and lovely Advertisement which is lead responsible for this . [ PR team is working on it and such advertisments are now prohibited to be promoted ]

If empowered on the positive side , Media can also show empowered and diverse portrays of women, challenging stereotypes and inspiring positive social change . Presentation of strong, independent females character can provide role model for women and girls .