Modernisation is helping women to become successful entrepreneurs but still they face major challenges which sets them back. There is a need for immediate attention so that we are able to create a gender neutral environment for today and for upcoming generations.

The major challenges faced by the women in the highly competitive business world are discrimination, prejudice, stereotype attitude. Women are expected to manage both household chores and the business which affect them physically, mentally and emotionally. Social norms, lack of financial support decreases their work capacity and affect their confidence adversely. Gender inequality, pay gaps, lack of support from the family exaggerates the problem. Even if the women are highly educated and talented they are not allowed to work due to family pressure and conservative mindset.

There is a need of stringent policies and regulations that restricts discrimination in the workplace. A multifaceted approach is required which helps to promote equality and support to the women in the workplace. A friendly work environment, support from the government will help them to become successful. The awareness should be started from the elementary level. Women should be trained and given opportunity to expand. The support from the society, change in the mindset will help women to succeed.