The digital transformation and rise of online streaming platforms have significantly impacted audience engagement and revenue generation for traditional theatre productions. Digital platforms have broadened access to theatre by allowing performances to reach a global audience, breaking geographical barriers and attracting viewers who might not attend in person. This has led to increased audience engagement through interactive features like live chats and social media integration, fostering a sense of community and real-time interaction. However, the convenience and affordability of streaming can divert potential attendees from physical theatres, impacting box office revenue. To counter this, traditional theatres have embraced hybrid models, offering both in-person and streamed performances to cater to diverse audience preferences. Additionally, digital platforms provide new revenue streams through subscription services, pay-per-view events, and digital donations. The availability of extensive data analytics helps theatres understand audience behavior and preferences, allowing for targeted marketing and personalized experiences. Overall, while digital transformation presents challenges to traditional revenue models, it also offers opportunities for wider reach, enhanced engagement, and diversified income sources.