Introducing content creation as a subject at the college level should be approached thoughtfully, considering its potential impact on students’ academic focus and overall well-being. While content creation offers valuable skills relevant to modern careers, such as creativity, digital literacy, and communication through various media, there is a concern about potential distractions and addiction to platforms like Reels and YouTube. To mitigate these risks, colleges should design a balanced curriculum that integrates content creation alongside core academic subjects. Teachers can play a crucial role in guiding students to channel their creativity productively and manage their time effectively. It’s essential to incorporate lessons on digital literacy, online safety, and responsible social media use to educate students about the risks of excessive screen time and help them maintain a healthy balance between academic studies and digital engagement. Collaboration with parents and the community can further support students in developing responsible digital habits. Regular assessment of the impact of content creation activities ensures that educational goals are met while addressing concerns about student well-being and academic performance. By taking these steps, colleges can harness the benefits of content creation education while promoting responsible digital citizenship among students.