Attitude is a set of emotions, beliefs, and behaviors towards a particular object, person, situation, or thing. It can vary from situation to situation and can make people act in a certain way depending on the object or situation and therefore can be called situational. Attitudes have three intensities: positive, negative, and neutral. They are formed through past experiences, social interactions, and our cultural environment.

Your attitude towards an object or event guides your evaluations of that particular event or object. Attitude is relatively enduring, meaning it lasts for a significant amount of time but may not be permanent. This suggests that attitudes can be influenced and changed over time by various factors.

Attitudes are derived from three sources: affective information (emotions), cognitive information (beliefs), and behavioral information (experiences). Attitude is expressed when an entity is regarded with a certain amount of favor or disfavor.