The salary for a fresher in a digital marketing role in India can vary significantly based on factors such as the city of employment, the company’s size, and the candidate’s educational background and skills. On average, a fresher in digital marketing can expect to earn between INR 2.5 to 4 lakhs per annum.

In metropolitan cities like Bangalore, Mumbai, and Delhi, where the cost of living is higher and the concentration of digital marketing firms is greater, the starting salaries tend to be on the higher end of this spectrum. Freshers in these cities might see offers ranging from INR 3 to 4 lakhs per annum. On the other hand, in smaller cities or with startups, the starting salary might be closer to INR 2.5 to 3 lakhs per annum.

The specific skill set a candidate possesses can also impact the starting salary. For instance, freshers with certifications in SEO, SEM, Google Analytics, and social media marketing, or those with hands-on experience through internships, may command higher salaries. Additionally, the reputation of the educational institution and the candidate’s performance in relevant coursework can influence salary offers.

Overall, while the starting salary for a digital marketing fresher in India is modest, it offers substantial growth potential with experience and proven performance in the field.