Engagement is crucial. A high engagement rate, measured by likes, comments, and shares, shows your content resonates with your audience. They’re not just passively scrolling; they’re actively interacting.

Click-through rate (CTR) is another valuable metric. It tracks the percentage of users who click on links embedded in your posts. A high CTR suggests your content is relevant and users are interested in learning more.

Brand mentions and replies deserve attention too. Monitor how often your brand is mentioned in social media conversations, especially in replies to your posts. This indicates brand awareness and can reveal sentiment. Positive mentions show engagement, while negative ones require addressing to maintain a positive brand image.

Conversions are important if you’re aiming to drive website traffic or generate leads. Track how much traffic your social media campaigns drive to your website. Use UTM parameters in your links to identify which campaigns are most effective. Additionally, monitor the number of leads generated through your social media efforts, such as newsletter sign-ups or downloads of white papers.

Finally, brand awareness shouldn’t be ignored. A steady increase in followers indicates growing brand awareness. However, prioritize engaged followers over just numbers. Track online conversations to see how often your brand is mentioned and the sentiment surrounding it. This helps you understand brand perception and identify areas for improvement.

Remember, don’t get overwhelmed by tracking every metric. Choose the ones most relevant to your campaign goals and use them to refine your strategy and ultimately achieve success on social media!